Will Froelich


Will Froelich

UI/UX/Frontend/iOS in Los Angeles, CA

{ "title": "Intro", "data": "06/01/2015", "hidden": false }

Project Case Studies

I always try to encourage prototype driven product definition process designed to validate user behavior during early stages of development. I typically get involved early on in a product life cycle, often becoming responsible for prototyping and user testing.

An important part of the process is speed. With extremely compressed cycles I build high fidelity prototypes that shape the project. In practice, this reduces costs by up to 60% while taking 1/4 the time. I do this by merging code and art to derive the strongest direction while illustrating the same concept.

Hopefully, these project case studies can help share some insight into my process and contributions.